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30 August 2021

Eating your own dog food

“Eating your own dog food” describes the practice of a company using its own products or services.

We asked Björn, the developer of monkkee: Do you use monkkee yourself and, if so, what for?

I developed monkkee because I wanted to record my thoughts, which I used to write down on paper, in a safe place that is really just for myself. In fact, my first entries consisted of transcripts of paper records, which I then disposed of. And then, there was actually a moment when I had to remind myself to use monkkee more myself. Today, I could not imagine life without monkkee. Here are my personal top 5 of how I use monkkee:

Job-related notes

As a software developer, I use monkkee as a space for thoughts that are not yet mature enough to be shared with colleagues. Some of these thoughts will never leave monkkee, others I will later copy into emails or other tools.

Idea generation

Whether for work, in my private life or in the creative field – to me monkkee is the ideal “blank canvas” for developing ideas. Some ideas mature over a longer period of time. In this case, a journal entry will consist of several parts written at different times.

Stop my mind

I’m sure we’ve all caught ourselves in a moment when our head is spinning with different thoughts. Whenever my thoughts go round in circles, the only thing that helps is to write it down. The effect is magical!


I use monkkee to plan and make decisions. A classic example would be a purchase decision, where I list different products, prices, advantages and disadvantages.

Stress relief

Need a place to vent? No problem in monkkee, because this space is all mine. Here, I don’t have to be afraid of choosing the wrong words or using swear words.

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